Multi Variant Testing & SEO Manager

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Salary:	Negotiable
Location:	Luton
Sector:	Commercial
Type:	Permanent
Reference:	LU2010021603

The successful candidate must be able to develop and lead a programme of multi-variant testing to optimise the conversion of the Client website and manage their SEO strategy, reporting and activity.

Responsibilities will include

SEO

·         Works with data, internal analysts and agencies to understand and report SEO performance on a continuous basis

·         Identifies challenges and opportunities, then proposes and agrees SEO strategy for the business

·         Develops website content and capability to improve SEO rankings and customer conversion on-site

·         Works with Regional Marketing Managers to ensure SEO learnings and activity are successfully applied across all our markets

Multi-variant testing

·         Initiates and reviews detailed customer research, web traffic statistics, market intelligence, etc. to understand customer behaviour.

·         Identifies opportunities to improve conversion/spend/loyalty/usability around the site, proposes appropriate changes to optimise these and builds into a continuous improvement programme.

·         Manages agencies (interaction design/usability/visual creative/coding/content/multi-variant testing) to run multi-variant tests and optimise the site.

Candidates experience should include

• Significant experience managing and developing high profile, consumer facing, transactional websites
• Knowledge of web usability, design best practice and accessibility
• Knowledge of consumer research & consumer segmentation techniques
• Knowledge of SEO approaches
• Knowledge of multi-variant testing
• Experience of leading cross-functional project teams
• General experience of operational marketing including commissioning design, writing copy, producing ad briefs, reviewing creative
• Graduate Calibre

Skills essential to the role

• Intuitive, analytical, responsive, utterly reliable
• Ability to manage and influence multiple internal stakeholders
• Ability to manage and motivate external agencies
• Ability to develop innovative solutions to business challenges
• Effective project management
• Experience of operating across multiple geographies an advantage
• Experience of working as part of a multi functional team
• Numerate and comfortable analysing and manipulating spreadsheets
• Strong communication and presentational skills
• Fluent in English, with another language desirable